Every situation requires a different level of consulting. There is no one-size-fits-all arrangement that works for everyone. Instead, we will discuss your needs and mutually agree on a level of engagement that is tailored to fit your unique circumstances.
Broadly speaking, the minimum level of engagement is for me to advise senior management to help them define targets, desired outcomes and the strategies to get from A → B. This can often take the form of workshops, one-on-one meetings with key individuals and offsite discussions. Though these can sometimes be one-off arrangements, many clients find value in having ongoing discussions to help maintain accountability and a forward momentum which may not be easily found within their organisations.
A more thorough level of involvement is when I work with management teams as well as project teams to define the best way to realise maximum benefit from the work being undertaken. This is all about delivering against strategies and plans already in place.
Some situations may require in-depth collaboration. In this scenario, I will be embedded within your management or delivery team to ensure things get done. This will require a certain level of control of the project to be handed over to me. This is the most intense of all the levels of engagement but also allows for the best results in the timeliest of manners. Certainly not for the weak hearted. I don’t get called in to make friends but to deliver results.
I have worked with various sized organisations from start-ups to established enterprise entities across multiple verticals & geographies, each having their own nuanced requirements and needs. However, broadly speaking everything falls into one of the categories described below and as such, focus during any engagement tends to be around these:
Planning: Starting with a plan for your business, identifying where you want your business to be in 3, 5 or 10 years and putting in place the steps to get there, including broad strategies, tactical steps and specific items on a weekly basis to get to the goal.
Product: If the plan calls for moving into a different niche, defining the product and what its value will be to the customer
Positioning: Identifying and creating a unique position for the business and its product against the competition
Pricing: Creating the right price for the product so as to establish its value and generate profits, yet at the same time not pricing it out of the market
Packaging: Putting together the right package of options for the business to ensure its acceptance into the market. Also if the objective is to build the business for an eventual sale, creating the right packaging for the business to maximize its appeal to prospective buyers.
Promotion: Creating a complete promotion plan for the business and its products by leveraging the best practices in Internet marketing and social media marketing using Facebook, Twitter, YouTube etc.
Branding: Developing a strong and sustainable brand image for the business such that it enhances its value and increases the customer perception of the value of services delivered.
Intellectual Property Protection: Creating a systematic intellectual property protection program so that the value of the investments made by the business in inventions, discoveries, processes and methods are adequately protected.
Financing: Focusing on the financial needs of the entrepreneurial business and determining the best means of financing the business, ranging from friends and family, to angel financing, venture capital and private equity funding.
Hiring, Staffing and Retention: Defining the staffing needs of the business while keeping in mind the capital and management bandwidth constraints that usually attend entrepreneurial ventures, by making a judicious trade-off between outsourcing and permanent staff hiring.